Disney's Death Spiral Is Linked to Bluey and They Don't Want to Tell You!
Added 2024-04-05 14:39:49 +0000 UTCWho would have ever thought a little cartoon puppy would be destroying Disney+? It turns out according to a report from Bloomberg that Bluey is garnering 29% of ALL viewership on Disney+. Huge thanks to @NowItsKnown on X for sharing this with me.
You might ask how a show that is pulling 29% of a streaming platform's total viewership can possibly be a bad thing. You might ask how something so successful could be damaging the streaming service in which it is hosted. Those are both great questions I'd like to answer.
Imagine that you are a company hell-bent on delivering a particular type of product. Imagine that as part of your efforts to have a robust portfolio of content, you pick up a dinky little show out of the BBC that you can add to your collection. It's nice, but just padder. Now imagine you find out that the padder isn't in line with what you constantly promote. Whereas your products are edgy, culturally appropriate, "modern" and leftist, this little dinky thing you've paid for is sappy, heartfelt, conservative, and universal in its traditional values. So, of course, you censor some of it. Not all the episodes are allowed and you edit the ones that are. But regardless, this product that is absolutely in direct contradiction to all your other programming becomes the biggest thing on your streaming service.
Now imagine it not only becomes the biggest thing on your streaming service, but imagine that it is a whopping 29% of everything that happens on Disney+. And on top of that, you don't own it. You don't have any additional rights to it. You can't merchandise it. You can't put it in your parks (they tried and failed).
But maybe worst of all... you detest what it is and the folks who work for you don't want to make that kind of content. And you're stuck knowing that the thing you detest is the most popular thing you barely have access to for your streaming service.
That's Disney+ right now. Go get 'em, Bluey.
Your pal,
Pro
Comments
Hi All, you seem to really like Bluey. Sorry for going on a tangent here. Did you know that they are making a Bluey’s World in Brisbane Australia? Go to Bluey.tv website. You can read up on it yourselves.
Mish
2024-04-05 23:17:13 +0000 UTCI'd be curious if Bluey's creators ever shopped another streaming service to run their show. Since I'm sure a lot of households subscribe to Disney+ just for Bluey, if it ever did go to another service, Disney+ would collapse.
Nutty Squirrel_8
2024-04-05 17:23:42 +0000 UTCI'd like to see Bluey leave Disney+... go somewhere where their show will be respected and valued better.
Erika-Raf
2024-04-05 17:23:29 +0000 UTC100% correct! The folks at modern Disney despise Bluey and the traditional cultural values it represents.
Reier Gotter
2024-04-05 15:02:06 +0000 UTCIt has been stated before Disney+ is a drag on the company shut it down and lic. content to other companies and make money that way. Companies should know when to cut losses and move on but Beta Bob will not let that happen
Bebop
2024-04-05 14:51:39 +0000 UTC
